The Future of Work is Energy Based

The Problem

Time isn’t equal.

For its entire existence, society has operated on a fundamental flaw: the Equal-Hour Fallacy. This is the idea that an hour of work at 9:00 AM is the same as an hour at 2:00 PM; they both get paid the same after all. This idea is wrong. It ignores a basic truth: we are human and our mental energy and focus constantly fluctuates. We have daily peaks and dips. Forcing hard work into periods of low energy doesn't just feel bad; it leads to frustration, decreased productivity, and a global "burnout epidemic" that has left two-thirds of employees reporting chronic exhaustion.

Our Mission

Make mental energy a daily metric that can be easily tracked and worked with.

Knowing your team’s energy and coordinating work around it should be as easy as checking a dashboard. Setup is building a future where work capacity is visible, actionable, and core to every company’s performance strategy.

How to Achieve This

Setup is an Energy-Based Calendar.

This is a new category of workplace intelligence focused on managing mental energy, not just tracking tasks. Setup gently learns from your habits. With just a one-tap reflections it adjusts its forecast so each day your schedule feels more natural, not forced.

It works on two levels:

1. For Individuals: Setup syncs with your existing calendar and gives you an "Energy Forecast" for the day. You can see when you'll be in the zone for deep work and when you're better off doing light admin tasks and saving your energy for later. You can also give simple feedback to help the model learn your personal rhythm faster and give better advice.

   
   

2. For Teams: Setup provides an aggregated, anonymized view of your team's energy flow. You can finally get data-driven answers to questions like, "When is the best time for our weekly brainstorming session?" or "Why are our 10 AM stand-ups so slow?". It helps you schedule collaboration when collective energy is high and protect your team's focus when it's not.

   
   

This creates a sustainable feedback loop: Plan work around energy, Track the results, and Improve focus, rest, and recovery over time.

The Future of Work is Energy Based

Setup is creating the new category of Sustainable Productivity apps.

We envision a world where "Energy Intelligence" is a standard part of every company. A world where managing your team's energy is as normal as tracking sales or uptime.

The impact of this shift will be massive. Energized individuals create better teams, and better teams build better products, workplaces, and companies. Even a 10% boost in true productivity can translate to hundreds of millions in value for large companies.

The future belongs to teams that work with their energy, not against it.

Welcome to Setup.